CRM is the abbreviated form of customer relationship management. CRM is an effective management of the customer relationships to create a long term value relationship. CRM requires the redefinition of the marketing and service processes around a customer oriented philosophy. In this context, it is possible to talk about 3 basic CRM structures.

1. Operational CRM: This type of CRM is actually composed of CRM solutions which cover the typical business functions. These functions include processes such as customer services, order management, invoicing, sales and marketing automation. These solutions are mainly used for integrating different business functions such as finance, human resources within the corporate system.
2. Analytical CRM: As it can be understood from its name, this CRM type performs the functions of obtaining data belonging to the users, storing and processing these data, and reporting them by transforming them into analysis and estimates. By this way, analysis and reporting properties are added to the operational and integration properties of CRM.
3. Cooperation oriented CRM: This CRM type actually is a useful union of the previous two. These solutions which enable the development of a complete interaction and coordination network between customers and companies, transform the information coming from different communication channels (web, telephone, e-mail etc.) to value. Cooperation Oriented CRM solutions includes all the functions which enable the interaction with customers. (*)